An Augmented Design Collaboration
Simply Augmented provided the Nike team in Asia a tool that enables their design team to collaborate directly with stakeholders in the US and get feedback on their design decisions instantly.
Stakeholders received links to the augmented reality experience that allowed them to walk through the simulated store environment as if they were actually there.
The ability to review store designs in real-time 3D saved time and resources and caught mistakes that otherwise were difficult to see in 2D representations.
Critical Impact to Design Process
The design process was accelerated allowing for more iterations and back and forth between design professionals around the globe.
Costs are reduced because fewer mistakes are made in the construction process when more stakeholders have a chance to weigh in on the issues that matter to them most. Teams can easily share information quickly and get to the bottom of issues that are often missed.
is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.